2021 Sees Home Gyms Skyrocket! But is This A Good Thing?       Once again the trends in the Fitness Industry have taken market analysts by surprise. Two big opportunities have surfaced in March and April and now are commanding a good share of the fitness market. The first is [...]

The Gym Mitigation and Survival (GYMS) Act: Legislators propose bill that will help the Fitness Industry       2020 was a challenging year for the fitness industry. In March the COVID pandemic descended on the U.S. with its Draconian mask mandates and over-reaching social distancing and shutdowns. This was extremely [...]

Eight More Important Fitness Trends for 2021       At the turn of the year we are seeing some indicators that the COVID crisis might be ebbing. Many states that have had rather draconian measures in place have reversed course and are now talking about opening indoor dining and this [...]

𝐌𝐨𝐧𝐞𝐲 𝐌𝐨𝐯𝐞𝐫𝐬 𝐈𝐧𝐜. 𝐫𝐨𝐥𝐥𝐬 𝐨𝐮𝐭 𝐚 𝐧𝐞𝐰 𝐃𝐨𝐧𝐚𝐭𝐢𝐨𝐧𝐬 𝐀𝐜𝐜𝐞𝐩𝐭𝐚𝐧𝐜𝐞 𝐟𝐞𝐚𝐭𝐮𝐫𝐞 𝐟𝐨𝐫 𝐍𝐨𝐧-𝐩𝐫𝐨𝐟𝐢𝐭𝐬 𝐚𝐧𝐝 𝐃𝐨𝐧𝐚𝐭𝐢𝐨𝐧-𝐛𝐚𝐬𝐞𝐝 𝐎𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧𝐬       In an uncertain world, where the big online payment companies are making arbitrary decisions about who can and cannot use their platform, wouldn’t you like to know that the donations that power your [...]

Seven Very Important Fitness Trends for 2021       2020 has definitely been a rocky road for the fitness industry. At least two major franchises ducked under Chapter 11 protection between March and December. Many more small independent studios and gyms folded, especially in states where stringent lockdowns were imposed. [...]

COVID 19 BRINGS OVERNIGHT CHANGE TO FITNESS INDUSTRY: HERE’S HOW TO CHANGE WITH IT.       Before COVID 19 invaded our shores, mall-based fitness studios were firing enormous growth in the $85 billion fitness industry. As fitness clubs focused their marketing efforts on building fitness communities and encouraging personal fitness [...]

𝐒𝐞𝐭𝐭𝐢𝐧𝐠 𝐔𝐩 𝐘𝐨𝐮𝐫 𝐒𝐭𝐮𝐝𝐢𝐨 𝐨𝐫 𝐅𝐢𝐭𝐧𝐞𝐬𝐬 𝐂𝐥𝐮𝐛 𝐭𝐨 𝐮𝐬𝐞 𝐭𝐡𝐞 𝐧𝐞𝐰 𝐎𝐁𝐌 / 𝐙𝐎𝐎𝐌 𝐬𝐭𝐫𝐞𝐚𝐦𝐢𝐧𝐠 𝐟𝐞𝐚𝐭𝐮𝐫𝐞 𝐟𝐨𝐫 𝐎𝐧𝐥𝐢𝐧𝐞 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐅𝐢𝐭𝐧𝐞𝐬𝐬 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐂𝐥𝐚𝐬𝐬𝐞𝐬     The last six months have shaken the Fitness Industry like no other period since people started going to gyms to work out. When the COVID pandemic came [...]

The Importance of Email to Your Fitness Business   In the world of Gyms and Fitness Clubs, your day is usually consumed with signing up members, checking them in, maintaining your equipment, handling the books, monitoring your employees, and all the other minute by minute activity that goes with running your [...]

GateKeeper for OBM — Now With Tailgating.   by Patrick Craig Many states are opening back up after the first wave of the COVID scare, but other states are still struggling with a more cautious approach by governors and mayors. Fitness and Health clubs have been especially hard hit—many have been [...]

24 Hour Fitness Files for Bankruptcy Protection— A New Day Dawning For Small Gyms, Studios, and Health Clubs?   by Patrick Craig Health clubs, studios and gyms, especially the smaller, independently owned ones, have just gone through the biggest challenge to small businesses since the 1930s. With the coming of COVID-19 [...]