Fitness Providers Can Offer Workplace Health Plans That Work     E mployee health has long been a priority for the owners of U.S. corporations. As health care costs escalate, the demand for worksite health promotion programs that improve workers’ health and provide a return on investment has skyrocketed. In my last [...]

The Newest Fitness Trend for 2024 — Worksite Health Promotion (How you can get your club involved.)     In my last article, Fitness 2024 — To Infinity and Beyond, I wrote about four of the more intriguing developments in fitness industry wellness: Limpia, Therapeutic Psychedelics, Immersive ASMR and AI-Powered Precision [...]

Fitness 2024: To Infinity and Beyond…     One of the fastest growing areas of the fitness industry in 2024 is personal wellness. What does that mean? Fitness buffs are moving past concentrating on whipping their exterior flesh into shape and are now going in for a full regimen of activities [...]

OBM Gives your club access to Holistic Health, Community Consciousness and Hybrid—The major Fitness Trends for 2024     The last three years since the COVID disaster have seen some amazing, radical changes in the fitness industry. Club owners, rather than folding under massive weight of club shutdowns and health mandates, [...]

Let's Build A Community-Oriented Fitness Business     In 2023, the move in the Fitness Industry has been away from the Lone Ranger model. This is where you check in to your club, you see one or two people that you know; you look around until you find your trainer—or not—and [...]

Is The Fitness Industry Going Down a Strange New Road? — Part III     Last month, I wrote part 2 in my series on Bio-Hacking and added a kinder, gentler aspect to some of the strange practices that have been appearing in your neighborhood fitness centers. Taking this approach helped [...]

Is The Fitness Industry Going Down a Strange New Road? — Part II     Last month, I started a two-part article on Bio-Hacking and I presented some of the more bizarre forms this new fitness craze has taken. I promised I would develop the subject a bit more, so here’s [...]

Is The Fitness Industry Going Down a Strange New Road?     When I started working in and writing about the Fitness Industry ten years ago, it was a pretty straightforward operation. “Health is Wealth,” “No Pain No Gain,” “Get Buffed or Die Trying” were the buzzwords of the day. In [...]

Is Your Gym a Buff Magnet? Make Sure You Have the Right Tools!     Now that people have figured out that perhaps the health scare of the last few years was a little overdone, they are returning in droves to their local facilities. The New York Times reports that gym [...]

Hybrid is Still The Word For 2023!     In my last few articles, I have been focusing on the Hybrid approach to doing your Fitness Business. And I’m not going to let go of the topic. Currently, the industry is offering not only Zoom and Live Stream Technology, but there [...]