Your vendor does not provide a clear explanation of charges. There is nothing more aggravating than discovering ‘blended hidden’ rates of services in your vendor’s bill. If they do not provide this clarity there is no way for you to know exactly how much you are paying for what.
Your vendor’s software does not allow for extensive data mining of your member database. In the fitness industry it is critical to be able to quickly contact ALL the members in your database—current, former and prospective—so you can inform them of sales, specials, events, new products, “please come back” offers and use the integrated CRM to upsell them. If your vendor does not integrate this function into their software it may take you hours to search the database for the group you want to reach, export the result, and then contact the members through one of the email or texting services.
Your vendor’s system does not include a mobile phone app. More and more gym members want to user their phones to schedule training, buy services, research history, and check into the gym. A built-in app that your members can quickly acquire and download to their phone can save your club hundreds or thousands of dollars.
Your vendor’s software does not allow for online training and scheduling. Being able to allow online booking and scheduling is crucial. It frees up your resources by letting the trainers and members schedule classes themselves. Plus standalone scheduling systems can cost hundreds of extra dollars a month, a real detriment to your bottom line.
Your vendor’s software does not reflect the number of training sessions used after purchase. If the vendor’s system does not automatically perform the function of managing the allocation and use of purchased sessions, you will spend your money using your staff to manually keep track of what was purchased and when it was used.
Your vendor does not provide a CRM website that integrates with your software. Fitness clubs that can be found on all the social media outlets are ahead of the game. And the smart clubs use social media—Facebook, Twitter, LinkedIn and Instagram—to link to a user-friendly website where the latest offers and specials can be purchased. If your vendor does not offer this service and link it directly to your software database, you are losing revenue that could push your earnings to a whole new level.
Patrick Craig has worked in the Marketing Industry for the past twenty years. He is a published author and has written extensively about the fitness industry, particularly the gym software aspect of it. He has been with Money Movers, Inc. for the last six years where he serves as the Marketing and Operations Manager, web designer and coder, and maintains the custom websites Money Movers, Inc. develops for their Online Business Manager gym software clients.