In the world of Gyms and Fitness Clubs, your day is usually consumed with signing up members, checking them in, maintaining your equipment, handling the books, monitoring your employees, and all the other minute by minute activity that goes with running your facility, that many of you don’t have time to do promotions or stay in touch with your members to keep your business growing.
Now we all know that word-of-mouth marketing is the most effective marketing tool, but you can’t always rely on it. In that case, email marketing is the second best way to build your business and you can control it. But unless you really know how to use Mailchimp, Constant Contact or Microsoft Word Mail Merge, the whole idea of contacting your members on a frequent basis with email can be mind-numbing in its complexity.
We have some good news. Most facilities have upgraded their business to include one of the new Gym / Member Management Software packages and a few of these packages have some kind of email function that you can use to contact your clients. One of the best email features on the market today can be found in Online Business Manager Gym / Member Management Software by Money Movers, Inc.
If your interest is stirred with this information or if you are looking to add software or update your current package, let me share some of the Email features that are part of OBM.
First, OBM has a built-in function that allows you to give all your clients the option to receive emails or texts from you. It’s a simple switch in the administrator panel that allows you to turn the email function on or off for each member at their request. We also have online contracts that you can call up while your new member is signing up and we have included a simple “Authorization and Consent to Receive Text, Email & Pre-recorded Phone Messages” that gives you their permission.
Next, OBM has a built-in text and graphics editor where you can design your own email templates. The editor allows you to use HTML markup language, upload graphics, and edit the template right inside the software. Our editor also allows you to obtain pre-designed email templates and insert the HTML code and the graphics into the editor. There are a large number of email template companies that design professional-looking templates, and they are easy to find.